About Rosa Fierro Cellars

Rosa Fierro Cellars is a 100% hispanic woman-owned winery that specializes in making hand crafted, limited production, award winning wines from Livermore Valley.  Our wines are made from small vineyards of 12 acres or less with a limited production of 50 to 200 cases each, and are hand crafted at our production facility in Livermore Valley.  Our winemaking begins in the vineyard, where we choose and hand-harvest only the best quality fruit.  Our yearly production is approximately 1000 cases. Our urban winery and tasting room are located on the east end of Livermore at “Vasco Row,” a vibrant and unique industrial hub featuring craft wineries and breweries, located just 5 minutes from Livermore’s iconic downtown. You can almost always find Rosa Fierro onsite in the tasting room waiting to meet you, where her winemaking photographs adorn the walls.

Rosa Fierro, Owner and Winemaker

Winemaker Rosa Fierro (or Rosie, as she is known) first fell in love with wine in 2009 while working in a tasting room at a small winery in Livermore, where she assisted the winemaker with harvesting grapes and making small lots of port in the garage.  She was totally hooked and soon began making her own wines at a production facility in Livermore, where she was lucky enough to work side by side with some of the greatest winemakers in Livermore Valley.  They became her mentors, teaching and encouraging her to make the highest quality wines possible. 

In 2014, she opened Rosa Fierro Cellars where her friends and family enjoy helping her with everything winery related. Rosie’s goal is to make great wines and have fun doing it!

Wine Labels

Next to wine, Rosa Fierro’s second passion in life is photography, and you can always find her with a camera in hand.  Naturally, she loves taking photos of the winemaking process. She especially loves the unique patterns left by the wine lees on the bottoms of the round stainless steel tanks.  Each racking left a new unique pattern - it's own individual stamp.  She also found that when you pulled the smaller holding tanks outside into the sun, you could capture more intense colors, patterns and unique reflections on the bottoms of the tanks.  She loved the circular pattern and the reflections on the stainless steel from the sun, and combined with the lees, it produced a fiery, unique and interesting image.  These are the images she uses as her wine labels.